University Mall theater thoughts relevant to Obey Creek

First, some scene-setting. We now have four movie theaters within a couple of miles of Obey Creek and University Mall - the Lumina being the closest, followed by the theater that remains on Franklin Street (another, across Franklin, closed and was replaced by Walgreen's), the theater at Timberlyne and the Chelsea. Previously, we had another theater more or less next to the Whole Foods building, to the south where there remains a vacant lot. All were/are multi-screen except for the theater that was in the Walgreen's space which, as I recall, had only one screen but was a big theater.
My observation is that the arrival of the new theater at University Mall is bound to have an impact on the Lumina and the other theaters in town. How will that sort itself out? We don't really get a vote in such matters except when it comes to buying tickets and whatever else the theaters sell.
Would a "compass committee" have recommended this use? Probably not. Does that make it worse or better than the decision a bunch of make believe city planners might make in the form of a compass committee? We'll never know, but I'd bet the chances of success of this venture are very good.
I think we should focus on the people level - how will cars and people move in such a way that this does not become simply another suburban parking lot. How could Chapel Hill Transit better serve University Mall and us, for example?